Building Community through Signs:
Jason’s Entrepreneurial Adventure at FASTSIGNS of East Dallas
I am the owner of FASTSIGNS of East Dallas at 4714 Greenville Ave. I purchased the business 5 years ago (at the beginning of 2019) and have worked hard to make FASTSIGNS of East Dallas a great part of our community and a great place for our team to work. Thanks to the fantastic East Dallas businesses and community members, we have grown tremendously over the last 5 years. We moved into our new facility in March 2023 and added some new equipment and capabilities to our mix.
I grew up in the FASTSIGNS franchise network, having started working for my parents in their start-up franchise in North Carolina in 1996. I was recruited to the FASTSIGNS corporate office in Carrollton and spent nearly 18 years there working in the tech services department, and then most of my tenure as part of the training team. In 2018, I decided it was time to see what was next for my career and owning a franchise of my own just made sense.
Getting to know Jason
Q: Please tell us a little bit about your family.
My wife, Jackie, and I live in Richardson and have been married for 29 years this year. We have 2 Labrador Retrievers, Kimber (13), and Ruger (10). Our families are spread out all over, but we are in Texas.
Q: Please tell us about your current, past, or future career. What do you love most about what you do?
One of the greatest parts of running a FASTSIGNS business is seeing all the different businesses grow and expand and meeting some incredible people.
Q: What are a couple of your favorite restaurants in our community?
There are so many! Desperados is one of my favorite Tex-Mex places, and McRae’s is quickly becoming a favorite for a slightly up-scale experience!
Q: How long have you lived or worked in our community?
Since purchasing the business in 2019.
Q: Who is the most interesting person you’ve met here in our community?
Z. Zsohar. I’m a WWII buff, and his family’s story is absolutely fascinating and heartbreaking.
Q: What is one of your favorite movies? TV shows?
Star Wars—The originals and HBO’s Game of Thrones.
Q: What advice would you give to people?
See yourself being successful. Always.
Q: What is something on your bucket list?
Mediterranean Cruise
Q: What is your go-to band when you can’t decide what to listen to?
Q: Where do you see yourself in 5 to 10 years?
Preparing to sell my business, determining where we will retire, and making travel plans.
Q: What is the most beautiful place you have ever been?
Costa Rica, Whitefish, Montana
Q: Favorite month? favorite holiday? and the best single day on the calendar?
May, don’t really have a favorite; May 7 is my birthday.
Q: Who inspires you to be better?
My mom. Hands down.
Q: What is one or two of your favorite smells?
Fresh-cut basil and a two-stroke motor exhaust on the lake early in the morning.
Read more inspiring stories like this on Faces of East Dallas.

